Global shipping port at sunset
Seideon – Global Trade Solutions

Premium Building Materials.
From China to Europe.

Connecting Chinese manufacturers with the European construction market — delivering quality, reliability, and competitive value.

About Us

Who We Are

Seideon is a trading company specializing in the import and distribution of premium building materials from China to Europe.

Connecting Markets, Building Futures

We bridge the gap between high-quality Chinese manufacturers and the European construction market. Through our optimized supply chains, we deliver premium building materials at competitive prices with short lead times.

  • Import & trade of building materials
  • China → European market pipeline
  • Competitive prices & short lead times
  • Optimized supply chains
Cargo ship loaded with containers crossing the ocean

Two-Entity Model

Romania

Import Company

  • Sourcing & supplier contracts
  • International transport
  • Customs & EU import
  • Quality control
  • Storage & wholesale

Cost-efficient EU access

Germany – Frankfurt

Distribution Company

  • Online sales (B2C)
  • Marketing & branding
  • Customer service
  • Retail expansion
  • Central EU logistics

Hub at the heart of Europe

Our Services

What We Offer

We manage the entire supply chain for premium building materials.

Direct Consumer Approach

Data-driven market entry with multilingual online shop capabilities.

Digital Experience

Mobile-optimized shop with streamlined checkout for seamless purchasing.

Focused Product Strategy

Standardized products with transparent pricing for easy comparison.

Content & Trust

Comprehensive guides & product information to build trust and conversion.

Data-Driven Optimization

Continuous improvement leveraging sales data and market insights.

Existing Network

Instant partner access for fast market entry and expansion.

Growth Strategy

Building long-term B2B partnerships — step by step

Phase 01

Sales & Marketing

  • Prepare market entry
  • Develop marketing & sales
  • Build broad network
Phase 02

Online Retail

  • Direct-to-consumer entry
  • Rapid market penetration
  • Brand awareness building
Phase 03

Retail & B2B Expansion

  • Enter physical retail
  • Hardware stores & wholesale
  • Long-term B2B contracts
Why Choose Us

Competitive Differentiators

Strategic. Experienced. Scalable.

Premium building materials in a warehouse

Cost & Efficiency

  • Competitive pricing
  • Fast availability

Quality & Reliability

  • Defined quality standards
  • Systematic controls

Scalability & Flexibility

  • Flexible two-entity structure
  • EU-wide online reach
Our Foundation

Vision & Mission

“A journey of a thousand miles begins with a single step”

Vision

  • Bridge Europe ↔ Asia
  • Scalable construction solutions
  • Pan-European market presence

Mission

  • Stable long-term partnerships
  • Sustainable EU market success
  • Reliable supply chains

Values

  • Integrity
  • Quality
  • Collaboration
  • Innovation
Meet Our Team

People & Expertise

Interdisciplinary · International · Data-Driven

Portrait of Lukas Eisert

Lukas Eisert

CEO

Sales & Distribution

Portrait of Christoph Gräff

Christoph Gräff

Chief Trading Officer

Construction & Quality

Portrait of Bingqun Liu

Bingqun Liu

Architect

Architecture

Portrait of Rui Jiang

Rui Jiang

Regional Representative – China

Asian Markets

Portrait of Verena Weißbach

Verena Weißbach

Marketing

Marketing & Branding

Get in Touch

Let's Build Together

We look forward to collaborating with you.

Office Hours

Mon–Fri, 09:00–17:00

Location

Frankfurt, Germany